No one likes waiting in person, and no one likes waiting online — Decreasing web loading times is one of the most direct ways of improving the online experience for your customers. But don’t take my word for it, let’s check the data. For amazon.com, each second of loading time decreases revenue by 10% […]Read more "Extra Extra, Thunderpenny Halves Loading Speed On All Tabs"
The loading speed for tabs varies a lot depending on geographical location and the quality of a person’s connection to the internet. Typically, slow loading times are caused by (1) slow loading external assets used in a tab, like external stylesheets, scripts, or images, or (2) Facebook.Loading a tab follows this process:1. Main Facebook interface […]Read more "Factors that affect tab loading speed"
We’re going to travel near some dangerous waters – American politics! – but don’t worry, we are licensed social media professionals and there is an important lesson to learn. Justin Amash is a member of the House of Representatives, and has a Facebook page here. Every time he votes on a piece of legislation, he posts […]Read more "A simple, quick habit for an engaging page"
Many of you have asked if there was a way you could preview your tabs exactly as they appear for visitors of your page. No admin editor, no navigation bar at the top of the tab, just what the user sees. The most common workaround has been to log out of Facebook, see what the […]Read more "Visitor mode"
Fangating 101 A fangate is a custom tab on your Facebook page that shows certain content to a visitor only *after* they have liked your page. It is a tool that lets you provide an incentive for visitors to like — for example, you could have a coupon, or an ebook download, that is only […]Read more "How to fangate a tab on your Facebook page"
Last week we enabled mobile friendly tabs, so I figure it’s about time to write something about how to use it. [Note: if you don’t have one, you can instantly install a tab for your Facebook page here.] The way it works is that if you share your tab with a special url, we can […]Read more "How to make your tabs mobile, instantly (and how we built the tech)"