No one likes waiting in person, and no one likes waiting online — Decreasing web loading times is one of the most direct ways of improving the online experience for your customers. But don’t take my word for it, let’s check the data.
For amazon.com, each second of loading time decreases revenue by 10% [page 3, ]. On average, most people won’t return to a page that takes longer than 4 seconds to load, with two seconds or less being the ideal . And finally, as of 2009, two seconds was the threshold in terms of an average online shopper’s expectation for a web page to load, and 40 percent of shoppers waited no more than three seconds before abandoning a retail or travel site .
Jason (our fearless Cofounder leader) and I share a need, a need for speed….
…So we at Thunderpenny recently incorporated gee wiz worldwide caching technology (provided through Cloudflare integration [4,5,6]) to halve our loading speeds for you and your end users.
— Click on the images to see the speed tests in action —
(Of important note, facebook itself sometimes takes about 2 seconds to load [7,8].)
So friends of Thunderpenny and pleasant online experiences, go out and make the online world a more joyous place.
Because we care,
Tim, Jason, Chris, Thunderpenny
*In my time spent researching this post, I was unable to accomplish a primary goal of finding a 2014 or 2015 global report of Loading Speed vs. Page Exiting by Google. If you’ve found this or something like it, please do share it with us in the comments.
 One Second Delay in Page-Load Can Cause 7% Loss in Customer Conversions https://info.ensighten.com/rs/ensighten/images/just-one-second-delay-in-page-load-can-cause-7-percent-loss-in-customer-conversions.pdf
 2012, Slow Pages Lose Users http://www.icrossing.co.uk/slow-pages-lose-users
 2009, Akamai Reveals 2 Seconds as the New Threshold of Acceptability for eCommerce Web Page Response Times http://www.akamai.com/html/about/press/releases/2009/press_091409.html
Image: Courtesy of http://sport-kid.net/horse-running-in-sunset.html
Bonus: The most immediately understandable visual on mean and median load times across the whole internet including breakdown for desktop, mobile, and industry can be found here: http://www.byreputation.com/Average-Web-Page-Load-Times_a/452.htm. Take note, this was made in 2012.